Salesforce Optimization with Analytics
The client is a large pharmaceutical company with pan India presence for more than 40 years. The company has been ranked among the top Indian biopharmaceutical companies with
The company’s technology infrastructure was failing to match the sales growth resulting in unmanageable data for its employees. Sales details were recorded in the ERP system but the target setting was done in independent excel sheets which made it difficult for management to map the achievements with the actual sales. Besides, the target setting didn’t consider socio-economic factors of respective territories to identify the right potential of sales at the drug level and then set the targets.
Although the company had a strong presence in almost all the major cities in India, there were instances where few high potential drugs didn’t receive the coverage from the stockists. The company also witnessed high attrition of stockists where relationship lasted for only 2-6 months.
The models developed for identifying sales potential covered socio-economic factors of individual territories along with company-specific idiosyncrasies that affected sales. The sales model integration with the data discovery platform meant that the model output remained dynamic and accommodated the changes in market conditions. The business discovery platform hosted and integrated the data from ERP and independent Excel spreadsheets to offer a single window view of all the operations with an option to slice and dice data as per user requirements.
Structured sales data
Resource balancing to non-performing drugs
QoQ sales growth
Future sales visibility
Our solution helped the client identify the right drug mix for each territory. Based on the first set of output from the models, the company changed its sales mix by 25% towards the drugs which were earlier ignored. This helped them achieve 10% incremental Q-o-Q growth in sales. The business discovery platform allowed management to stay on top of all the trends like finding