Exponentia Text Analytics Labs
Customer feedback analytics
Smart companies innovate using customer feedback making it extremely important to measure and track it. However, organizations struggle to manage huge volumes of textual data and as a result, have separate teams managing this data as an independent business unit.
Social listening and analytics
In a world where every customer has a public voice, organizations are facing
KEY TO DRIVE CUSTOMER DELIGHT
There is a huge gap between what customers ask for and what they actually want, but what they want is just a subset of what they need. The key to drive customer delight is to understand customer needs even before they are aware of it. This is where we can assist you to identify and implement different tools and techniques specific to your business to cater to your customers well.
Product Innovation from Customer FeEdback
Best product ideas come from customer complaints. Our research shows that the customers use products/services with certain expectations that are built by the marketing campaigns. This gap between expectations vs what product or service gives reflects the unmet needs of the customers. Smart companies identify this as an opportunity either for new product development or for enhancement of an existing product.