Right customer engagement models have improved marketing RoI by at least 20% resulting in rapid sales growth. Talk to our experts to know how you can leverage your customer data to grow sales.
Retail business funnel starts from footfall and ends at store margins. There are several dilemmas faced at each level of the funnel:
- Attracting Footfall: How do I increase footfall and make customer spend more money at my store?
- Retaining Customers: How can I retain my customers and offer the same personalization to keep them away from competition?
- Remaining Competitive on Pricing: Everyone wants discount. How do I reduce the cost of products I sell and fend off competition from discount superstores?
- Growing Margins: It’s great that I have my own brand products, but how can I sell more of them with higher margins?
These are the questions on mind especially after all the hard work of setting up and promoting the store aggressively. So where is all that marketing spend going? Why aren’t people coming to the store and buying more?
Now the good news is – there is one silver bullet and three simple steps that can help you turn the tide.
The silver bullet is Analytics. Download the white paper to see what those three simple steps are.
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See how you can leverage your own customer data and rapidly grow sales and improve customer stickiness.