ExpoPersona

Understand. Personify. Engage

Reach your clients at the right time and at the right place. Unleash the power of customer data to create accurate buyer personas and execute high impact marketing campaigns. Rapidly grow your revenues and drive down the operational and marketing costs.

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Unleash the power of customer data to create accurate buyer personas and execute high impact marketing campaigns.

Businesses when led by analytics has immense potential to rapidly increase revenues, improve profitability and be more relevant to customers. Companies cannot wait for a transaction to happen. They will have to make transactions happen by proactively feeding relevant information to the consumer – even before they ask.

Several companies have data worth thousands of records in a totally unstructured format. For some it can be a heap of worthless data. Smart companies unlock the business value and growth from these large sets of unstructured data.

So, how well are you using your data? Are you making buyer personas? What is the return on your marketing campaigns?

Let ExpoPersona answer those for you while you focus on your core business.

ExpoPersona enables you reach your clients at the right time and at the right place. It helps you unleash the power of customer data to create accurate buyer personas and execute high impact marketing campaigns. ExpoPersona helps you transform that data into:

  • More business
  • Reducing your operational and marketing costs
  • Growing your brand by being more relevant to end consumers

Answer the Unanswered Questions

You can effortlessly answer the following questions with ExpoPersona:

What is the most effective marketing campaign to attract customers of type x in different cities (frequent shoppers, premium shoppers, etc.

Which campaigns are attracting most profitable / loyal customers?

Which partners (credit cards, brands, etc.) are attracting which kind of customers?

Which channels are attracting which type of customers?

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Which keywords are attracting what kind of customers?

What is the cost of acquiring different kinds of customers?

How do we drive traffic and sales in sale and non-sale season?

Who are the customers with a propensity to try new brands?

ExpoPersona Solution Highlights and DIfferentiators

150+ KPI repository

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Knowledge base of proven solution

25+ data classification algorithms

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Customizable for specific workflows and attributes

Proprietary process for customer data enrichment

Qlik based user interface for slicing and dicing customer data

CASE STUDY

Read how we used ExpoPersona to first convert the unstructured data into clusters of customer segmentations, applied our analytics engine to identify and segment the database by buyer persona. Read More

WHITE PAPER

See how you can grow your retail stores by leveraging your customer data and creating targetted customer personas. Read More

WHITE PAPER

Unleash the power of customer data to create accurate buyer personas and execute high impact marketing campaigns. Read More

See how we can modernize your business and help you grow - Exponentially

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